You may know Jeffrey Ma as a member of the MIT Blackjack Team featured in the hit film, 21. But Ma is more than blackjack–he is an entrepreneur and media mogul who understands how metrics and technology-driven platforms can create business success. In his new book, The House Advantage: Playing the Odds to Win Big in Business, he reveals how data and analysis drive the world’s most successful business decisions.

The co-founder of Citizen Sports, a revolutionary sports media company that brought the billion dollar fantasy sports industry to Facebook and the iPhone, Jeffrey Ma knows what it takes to use numbers and metrics to build brand loyalty and bring organizations into the digital age. From McDonald’s to Ford, Sports Illustrated to ESPN, Ma has shown the biggest brands in the world how statistical decision-making translates into profit. Dr. Jim Goodnight, CEO of SAS, raves, “Read Jeff’s book if you want to understand what analytics can do for your business….Going on your gut doesn’t cut it today,” and Daryl Morey, the GM of the Houston Rockets declares, “Business executives ignore this groundbreaking book at their peril.”

Find out how your organization can find “the house advantage” for itself. Contact Keppler Speakers bureau for more information on hosting author and business speaker Jeffrey Ma at your next event.