Fortune Senior Editor-at-Large and Keppler speaker Adam Lashinsky takes you closer to the core of Apple in his new book, Inside Apple: How America’s Most Admired – and Secretive – Company Really Works.  On the heels of the groundbreaking best-seller, Steve Jobs, Lashinsky peels back more layers of Apple exposing what makes the iconic company tick.

Through years of tireless research and in-depth interviews, Lashinsky slices through previously guarded information, shedding new light on Apple’s most tightly-held secrets.  “This book is an attempt to hack into Apple’s closed world and to decode its secret systems so that aspiring entrepreneurs, curious middle managers, envious rival CEOs, and creatives who dream of turning insights into inventions can understand the company’s processes and customs,” writes Lashinsky.  Lashinsky’s insights should appeal to anyone hoping to bring some of Apple’s magic to his own company, career, or creative endeavor.

Longtime tech reporter Lashinsky’s expertise spans Silicon Valley to Wall Street. Prior to joining Fortune magazine, where he covers technology and finance, Lashinsky was a columnist at TheStreet.com and the first high-tech stocks writer for the San Jose Mercury News.  He is also a respected FOX News contributor.  Lashinsky’s work has also appeared in The New York Times, WIRED, San Francisco magazine and many other publications.  He created the popular video series, “Connected with Adam Lashinksy”, for Fortune.com.

A hotly-pursued keynote speaker and moderator, Lashinsky is the consummate business and technology insider.  Imparting first-hand insight from iconic business innovators and tech industry visionaries, Lashinsky delivers a special perspective to every audience.

Contact Keppler Speakers to bring Adam Lashinsky to your next event.