About John Battelle
If anyone can sift through the noise of the technology boom, bust, and rebirth to find the signals that point the economy forward, it is business and technology speaker John Battelle. Named a "Young Global Leader" by the World Economic Forum, Battelle is one of the foremost thought-leaders on the tech-driven transformation of business and our world. Founder and CEO of The Industry Standard, co-founding editor of WIRED magazine, and the founder and CEO of Federated Media, Battelle offers unparalleled experience and insight into the future of business and technology. Enlightening and provocative, his customized presentations examine the companies, strategies, and people driving the powerful 2nd generation web innovations poised to remake major industries. Battelle's book, The Search: How Google and It's Rivals Rewrote the Rules of Business and Transformed Our Culture was released in 2005.
The audience continues to stop me and tell me how much they enjoyed his remarks. ”
- NeuStar, Inc.
John Battelle's Speech Topic(s)
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It's a Web 2.0 World
Future trends speaker John Battelle provides an insider's view on where internet innovation is happening, what business models are working, what's on the horizon, and how it will affect your business.
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THE SEARCH: Intent over Content—A Marketing and Customer Revolution
Highlighting several vital concepts of the "Google era," John Battelle explains how customer intent is now more important than a marketer's content, and how embracing the new world of the web will help to grow your organization by accepting the "force of the many."
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Are You Becoming Irrelevant to Your Customers?
John Battelle explains how to satisfy the next generation of consumers who have grown up with more technology than ever before. He demystifies the technology of Customer Relationship Management, and helps tie it to the cultural realities of the market place.
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The Future of Media
In this era of media convergence, what are the implications for startups and incumbents? How do the changing media and technological worlds impact business, and what will the future hold? John Battelle explains.
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