About John Moore
John Moore is a true marketing expert. Intimately involved with Starbucks' epic growth from a single coffee shop to a global icon, Moore has helped transform the way businesses look at marketing and branding. His book, TRIBAL KNOWLEDGE, shares actionable insights into how a business can follow the Starbucks blueprint to building an endearing and enduring business. He continued his out-of-the-box marketing mastery as the director of national marketing for Whole Foods Market. Today, Moore leads Brand Autopsy, a marketing firm which consults with businesses aspiring to become a beloved brand like Starbucks and Whole Foods, and he also serves as a consultant for Chicago's Word of Mouth Marketing Association.
His latest book, Tough Love, available at (800) CEO-READ by digital download, is a "business screenplay," revealing his business breakout lessons and thought-provoking advice in an entertaining, innovative format.
A believer that passion and sense of purpose fuel successful brand messages, John Moore brings an excitement and sense of innovation to audiences, creating new ideas and spurring on business and brand advancement.
All attendees were very interested in what John had to say - he delivered a great message and really made it fit the credit union industry. ”
- PSCU Financial Services, Inc.
John Moore's Speech Topic(s)
- The Bigness of Smallness
The smaller a business is, the bigger it must look. Conversely, the bigger a business is, the smaller it must get. This paradox of growth serves as the foundation for this playful, informative presentation on how businesses can get bigger by acting smaller. Using examples of established and emerging brands, Moore guides his audiences through actionable methods for how small businesses can thrive in a crowded marketplace and how big businesses can continue growing when faced with upstart competition.
- Becoming a Talkable Brand
The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers. This same consumer is spending an hour a day engaging with others on social media websites like Twitter and Facebook. Offline and online, word of mouth is happening and the smartest brands are benefiting from these conversations by becoming more talkable. Learn as Moore shares the do’s and don’ts of using social media and word of mouth marketing to make your brand more talkable.
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