About Ken Schmidt
One of the most in-demand business speakers and brand-building consultants in America, Ken Schmidt is the former director of communication for Harley-Davidson Motor Company, where his proficiency in brand-building, corporate positioning, financial communication, and dealer relations played a pivotal role in one of the most celebrated turnarounds in corporate history. Now an independent consultant specializing in branding and non-traditional communication, he has shared his expertise with household-name organizations serving virtually every segment in the consumer, business-to-business, financial services, and healthcare arenas.
With obvious passion, bluntly honest language, and humor, Ken Schmidt discusses in his motivational speeches how businesses of any size and scope can, like Harley-Davidson, strengthen their brands by leveraging basic drivers of human behavior to: Create meaningful differentiation from competitors; maintain veteran customer relationships while innovatively pursuing new ones; improve sales through customer referrals; attract and retain employees; and revitalize corporate culture. His messages also apply very personally to individuals at all levels of business who wish to: Build their professional reputation; gain respect, pay increases and promotions; improve leadership skills; and work better with others.
What you will learn from Ken Schmidt:
- How behaving like your competitors weakens your visibility and tells customers to shop for lowest price.
- How doing what’s expected makes you forgettable and takes you out of the game.
- How to outsmart competitors by ignoring logic and emphasizing emotion.
- How to create tattoo-worthy customer loyalty–and make customers your brand disciples.
- Leadership behaviors your employees will model to improve corporate culture and employee loyalty.
Ken is a fabulous speaker with great energy, humor and style. I would recommend him to others. ”
- Maritz
Ken Schmidt's Speech Topic(s)
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Make Some Noise: Open the Throttle and Dominate Your Marketplace
Ken Schmidt's business keynote speech is a fascinating story of how businesses of any size and scope can - by focusing on understanding and harnessing the most basic drivers of human behavior - improve their competitiveness in even the most difficult marketing environments. The road to building a fanatically vocal customer base, creating a passionately loyal corporate culture, and developing leaders who inspire and motivate starts here. And it takes you to places you've never imagined.
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