Robbie Bach exclusive

Robbie Bach

Innovation Expert, Former Chief Xbox Officer for Microsoft & Author, Xbox Revisited: A Game Plan for Corporate and Civic Renewal

Why Robbie Bach?

A leader in innovation, strategy and people management, he built and led the Microsoft team that disrupted the gaming industry with the iconic Xbox and Xbox 360 game consoles

His concept of “intrapreneurship” helps any organization successfully innovate internally

His 3Ps of Success Strategic Framework (Purpose, Principles and Priorities) is a proven model to solve complex problems


About Robbie Bach

Robbie Bach shares proven business and leadership principles from his journey innovating within the larger Microsoft construct to help you drive change and position your organization as a disruptor before someone else “Ubers” you.

From garage-shop inception to ultimate business success, Robbie led the successful creation and development of the industry-revolutionizing and iconic Xbox video game business. During his illustrious 22-year career at Microsoft, including as president of entertainment & devices and chief Xbox officer, Robbie was responsible for creating new and branded consumer entertainment experiences across music, gaming, video and mobile communications.

In dynamic and inspiring presentations, Robbie provides senior executives and their management teams with tips for applying his 3P Framework, a proven model for clear strategic guidance that includes identifying clear purpose, principles and priorities to guide success. Drawing on lessons learned and shared in his best-seller, “Xbox Revisited: A Game Plan for Corporate and Civic Renewal,” he delivers simple yet effective insights on strategy, innovation, leadership and people management to help business audiences address and overcome the challenges of today’s fast-paced marketplace. Robbie also serves on many prominent boards, including the Boys & Girls Clubs of America, the U.S. Olympic Committee and the Bipartisan Policy Center.

  • The Xbox Story:  Lessons in Leadership, Strategy & Team Management
  • Robbie outlines the Xbox saga from garage-shop inception, through crises, to ultimate business success, delving into the strategic process that brought together a group of talented individuals that applied intrapreneurship principles to build a successful consumer business within the larger Microsoft structure.
  • Thinking Outside The Xbox:  How To Innovate Through ‘Intrapreneurship’
  • Robbie has developed a clear approach to driving innovation based on his 22+ years at Microsoft, including leading the creation and eventual success of the Xbox business. Now he applies lessons from Xbox, including his proven 3P Framework (Purpose, Principles & Priorities), and equally significant, but failed projects, to demonstrate how organizations of any size and within any industry can successfully innovate internally. 
  • Don’t Get Xboxed In: A Look At Future Trends & Disruptions
  • In a world where everything is changing, what new tools or ideas can help transform my company before someone else ‘Ubers’ me? Far from a technology talk, Robbie discusses the structural, organizational, and strategic disruptions required to ensure that a company continues to provide a world class experience to its customers, and the trends to look out for in the years ahead and how they will impact your organization and industry.


Bio and Topics

Speaker Intro