Crystal Carter
Crystal Carter doesn’t just talk about the future of technology—she helps build it.
As Head of AI Search & SEO Communications at Wix, she operates at the center of the AI-powered web, shaping strategy for nearly 300 million users while collaborating with industry leaders like Google, Microsoft, and Zapier.
With nearly two decades of experience driving growth for global brands including Disney, McDonald’s, and TripAdvisor, Crystal is trusted by high-performing organizations to translate digital complexity into clear, competitive advantage. She brings a rare ability to bridge the gap between technical innovation and real-world business impact.
In a landscape defined by rapid AI disruption, Crystal helps organizations move beyond the hype to practical execution. Her keynotes and workshops equip teams with the strategies and confidence to implement AI and SEO in ways that drive visibility, performance, and growth.
A dynamic storyteller, Crystal makes even the most complex concepts accessible and actionable—ensuring audiences don’t just understand what’s next, but know exactly how to lead it.
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