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Stefan Olander

Former Vice President, Global Digital Innovation for Nike; #7 in Fast Company’s 100 Most Creative People in Business
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As Nike’s Vice President of Global Digital Innovation with over 21 years at Nike—including as Vice President of Advertising—Stefan Olander stands out as one of the world’s foremost brand innovators. He led multiple, successful cutting-edge global initiatives, including the revolutionary Nike+ experience developed in partnership with Apple, which took the concept of wearable technology mainstream. 

Human-centric brands win in a tech-dominated world. Stefan Olander

The insightful Swede brings an astute global perspective to his approach toward innovation. When armed with curiosity and passion, he believes, innovative companies—from healthcare and manufacturing to retail and transportation—can do smart things. His highly visual presentation inspires audiences with tangible leadership examples and features the imagination, purpose, and creative courage he made indispensable in the success of Nike’s digital platforms.

“Business can’t go wrong,” he says, “as long as the starting and ending point of the process remains focused on how you’re helping the person.” Staying true to that mission will help you navigate wisely in the face of a disruptive challenge. Through his deep brand understanding and his ability to bridge the physical-digital divide, Olander shares five key takeaways on how to create meaningful solutions that deliver value for both consumers and business.

Stefan is the co-author of Velocity: The Seven New Laws for a World Gone Digital, a best-selling innovation playbook, and in 2012, he claimed the #7 spot in Fast Company’s 100 Most Creative People in Business. He is currently an advisor, board member, and founder of BrandNew innovation studio, inspiring leaders, brands, and businesses to maximize their potential, as well as developing new consumer solutions.

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