Robbie Bach

Equal parts storyteller, innovator, and strategist, Robbie Bach draws from his 22-year career at Microsoft to help leaders and teams build resilient, creative work cultures and strengthen customer engagement in a competitive and rapidly-changing marketplace.

You have to build the foundation before you put up the house. True in business, true in civics, true in life. Robbie Bach

Robbie Bach built and led the team that created the Microsoft Xbox, working alongside some of the most influential figures in tech—including Bill Gates and Steve Ballmer—and establishing himself as one of the world’s foremost practitioners of innovation and ingenuity.

Now Bach offers leaders and teams across all industries a proven and actionable game plan for building resilient, creative, change-ready work cultures. Sharing his “3P” Strategic Framework, Bach shows how focusing on the Purpose, Principles, and Priorities of an organization helps teams align and succeed, whether they’re a small business or global brand, a government agency or nonprofit.

Bach also offers invaluable insight for leaders at all levels who want to innovate and compete in a crowded, rapidly-changing marketplace. Using examples of how companies have disrupted entire industries by focusing on customer experience, he shows how essential a customer-centric approach is to staying relevant and competitive.

With an authentic, accessible style, Bach combines stories drawn from his extraordinary career at Microsoft with practical, strategic advice to inspire and energize audiences. 

Books & Movies

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