Dr. Robert Cialdini
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When someone is sitting firmly “on the fence,” which principles of persuasion are most likely to spur them into action? Audiences discover the answer to that question from the “Godfather of Influence,” Dr. Robert Cialdini. Through his work on the science of influence, Dr. Robert Cialdini is internationally renowned as an expert in the fields of persuasion, compliance, and negotiation.
Dr. Cialdini’s presentations are infused with his cutting-edge scientific research and ethical business and policy applications—the very things that have solidified his place as the authority in the field. As a speaker, Dr. Cialdini uses his classic book on persuasion to share valuable, influential, information, including decades worth of peer-reviewed research, on what causes people to comply with requests. Dr. Cialdini is President and CEO of Influence at Work, which focuses on ethical influence training and the CMCT (Cialdini Method Certified Trainer) program. He has worked with global brands like Google, Microsoft, Kimberly-Clark Corporation, Nationwide Insurance, and NATO.
Dr. Cialdini received his Ph.D. from the University of North Carolina and post-doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Books & Movies
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