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Frank Luntz

Pioneer of ‘Instant Response’ Focus Groups and Fox News contributor
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As America’s premier communications expert, Dr. Frank Luntz is the coveted voice the political world turns to when it comes to understanding what people are thinking. Dr. Luntz is recognized globally for his political knowledge and his sought-after skill as a focus group leader. 

It doesn’t matter what you say, it only matters what people hear. Frank Luntz

With his easy-going style and his enthusiastic passion to uncover the day-to-day concerns of voters, Dr. Luntz frequently finds himself ahead of conventional wisdom. Over the past 20 years, Dr. Luntz has written, supervised, and conducted more than 2,500 surveys, focus groups, ad tests, and, most notably, dial sessions in which respondents provide on-the-spot feedback to live events. You will often see him on media outlets like FOX News, CNBC, and MSNBC gathering voter thoughts and reactions to the candidates. 

At one point, Dr. Luntz was named a winner of The Washington Post’s coveted “Crystal Ball” award for being the most accurate pundit. He has served as an election consultant and political pundit in more than two dozen countries. His focus groups have become so influential that, following a PBS presidential debate, presidential candidate Barack Obama said, “When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”

His enthusiasm for the art and science of language creation has prompted him to write about the power of language for The Wall Street Journal, The New York Times, Los Angeles Times, Financial Times, The Times of London, and The Washington Post. He is also the author of three New York Times bestsellers: Words that Work: It’s Not What You Say It’s What People Hear; What Americans Really Want … Really; and his most recent book, WIN. 

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