Ira J. Blumenthal
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Ira Blumenthal is founder and president of Co-Opportunities, Inc., a dynamic business development and consulting firm that counsels world-class companies from industries across the board. A highly distinguished 25-year veteran of the food industry and respected branding and marketing expert, Blumenthal has had a long-lasting impact on a variety of organizations facing change, challenges, and business as unusual. The recipient of the coveted George Washington Honor Medal For Literary Excellence, Blumenthal's first book, "Ready, Blame, Fire!," focuses on the "myths and misses in marketing."
His second book, "Managing Brand You: 7 Steps to Creating Your Most Successful Self", which he co-authored with Global Coca-Cola President Jerry S. Wilson, reveals the authors' proven seven-step process for personal brand building. In this book and corresponding presentation, Blumenthal challenges you to ask yourself, "What if I was a brand?" He has also written and published more than 100 magazine articles on business development, and as the former host of the popular radio talk show, Success Talk, he interviewed various celebrities and leaders, including Colin Powell, Mario Andretti, and Tommy Lasorda.
A dynamic and passionate professional speaker, he blends ideas, information, and humor to inform and motivate audiences on how to create the future--not simply react to it. His approach to business development helps people identify opportunities and adapt to market changes by understanding future trends of consumers, advertising, marketing, merchandising, retailing, distribution, production, and management.
Books & Movies
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Ira was a very friendly and approachable person. Biscuit and Cracker Manufacturers Association
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