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One look at the bright yellow tuxedo and it’s no surprise to learn that Jesse Cole patterns his business success after some of America’s greatest out-of-the-box thinkers: from PT Barnum and baseball’s Bill Veeck to Walt Disney. The owner of the Savannah Bananas—the same pumped-up, yellow-clad showman running through baseball crowds—believes success comes from standing out and being different.
If it’s normal, do the exact opposite. Jesse Cole
Cole is passionate about creating attention, loving your customers more than your product, and loving your employees more than your customers. He shares with audiences how a 23-year-old General Manager of a small team in North Carolina eagerly learned everything he could about the business of baseball and the art of entertaining a crowd. In his delightfully vivid style, Cole talks about the journey of purchasing a new summer baseball team in Savannah, Georgia and how the wildly popular Savannah Bananas were born.
Today, Cole and his Go-Bananas team have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, and ESPN. On stage, he expands on his daily videos, blogs, and LinkedIn articles to hammer home his business mantra: Stand out. Be Different. Find your purpose.
With uplifting energy, he leads audiences toward his quest of creating raving fans and customers for life.
The Bananas have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year on the field. Cole’s Fans First Entertainment has been featured on the INC 5000 lists as one of the fastest growing companies in America. Jesse is the author of Find Your Yellow Tux: How to Be Successful by Standing Out and is the host of Business Done Differently, a podcast and been featured on more than 100 other podcasts including The Ziglar Show, StoryBrand with Donald Miller, and NPR’s Only a Game.
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