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One of the most influential marketing experts on the planet shares insights on cultivating world-class creativity and uniting humanity through inclusive, purpose-driven brand strategy.
Currently the CMO of fintech platform Rocket Companies, Jonathan Mildenhall is a globally respected professional in the marketing and advertising world. He is Co-founder and Chair of TwentyFirstCenturyBrand, one of the world's leading branding and marketing consultancies. Over the past five years, the business has helped some of the world's most influential companies scale their impact including Pinterest, LinkedIn, Zalando, PepsiCo, NextDoor and Walmart.
Prior to launching his own firm, Mildenhall served as the first CMO of Airbnb and led the marketing through a period of unprecedented growth of the company. He and his team helped the brand become a household name while the short-term rental company expanded from 400,000 homes on the platform to more than 4.5 million residences in 191 countries in just three and a half years. Airbnb aired its first Super Bowl commercial under Mildenhall and forged many co-marketing partnerships with culturally relevant brands to raise awareness and legitimacy for the business.
Before his time at Airbnb, Mildenhall led Coca-Cola's marketing as Vice President of global advertising strategy and content excellence. He and his team took Coke's creative in new directions and created the company's global marketing campaign "Open Happiness," which helped the brand see its most profitable growth period in 20 years. During his time leading Coke's marketing, it was named the Creative Marketer of the Year at the Cannes Lions International Festival of Creativity.
In his insightful keynotes Mildenhall inspires audiences to reflect on what our purpose is, while encouraging businesses to envision a better world through creativity, humanity, and purposeful, authentic branding.
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It was a pleasure meeting and working with you last week in Chicago at Staffing World. I am so pleased you are taking and sharing your expertise and passion with the world in so many ways. Thank you so very much for bringing your energy, passion and motivating ideas to our audience. Your work really does have the power to make this world a better place for all of us.American Staffing Association
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