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Bonin Bough is a high-energy, crowd-pleasing, audience-inspiring speaker, passionate about bringing brands to life in innovative ways, motivating the people who make that possible, and helping build a more diverse community of creative brand professionals.
Currently, Bonin is Co-Founder and Chief Strategy Officer of Group Black, the largest ecosystem of Black-owned media brands. Comprised of over 150 Black-owned media brands, the collective aims to dramatically transform the face of media ownership and investment.
One of the foremost-awarded marketing executives in the world, Bonin Bough is also the host of CNBC’s Cleveland Hustles and the author of Txt Me: Your Phone Has Changed Your Life, Let’s Talk About It. As one of the youngest C-suite executives ever to serve at a Fortune 50 company, Bonin worked for billion-dollar CPG brands including Mondelez and PepsiCo before launching his own entrepreneurial efforts, including growth consultancy Bonin Ventures and then Group Black.
As one of the youngest C-suite executives in a Fortune 50 company, Bonin spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential—including the first-ever 3D printed food product, the customizable, real-time 3D-printed Oreo at SXSW.
Widely recognized as one of the industry’s top mobile marketers, Bonin has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as Fortune’s 40 under 40, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s Internationalists of the Year.
He talks about the lessons he learned as the Chief Media and eCommerce Officer at Mondeléz International (formerly Kraft Foods) and about creating some of the first marketing programs to roll out on Facebook, Twitter, YouTube, Paramount Films, ABC, NBC and Fox. He shares his enthusiasm for startups and his partnerships with Instagram, Foursquare, and Buzzfeed and talks about opportunities to transform businesses and develop the next generation of creative leaders.
Bonin Bough’s high-impact performances encourage audiences to see innovation as he does: an open invitation to disrupt the status quo of the marketing and media worlds with more innovative, diverse and creative voices.
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