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An expert at driving profit with purpose, Kathy Varol shares the proven guidelines she used to create a record-shattering ESG strategy for Adidas.
Kathy Varol knows the secret to helping companies stand out in a competitive marketplace, attract top talent, drive employee engagement, and gain enviable customer loyalty: It’s harnessing the power of Purpose.
She knows that as consumers, we're putting our dollars toward companies with aligned values. 85% of millennials in the United States would switch brands for a good cause, and 50% of growth in consumer goods went to sustainability-marketed products over the last ten years.
As employees, we’re looking for meaning in our careers, and the best talent is choosing to work for organizations that feed their hearts as well as their bank accounts. 92% of millennials believe that working for an environmentally and socially responsible company is important.
Drawing from this eye-opening data and her years of experience working with established brands like Adidas, MillerCoors, and Microsoft, Kathy shares clear, practical advice including her 4-step Brand Purpose Model, so audiences can skip the hard lessons and go straight to strategies that work.
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