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Author of four bestselling books and founder of one of the top ad agencies in the U.S., Kelly McDonald provides the tools to engage consumers through tailored messaging and diversity marketing efforts. Featured on CNBC, Forbes Magazine, BusinessWeek, Fast Company, and CNNMoney.com, McDonald can help tweak your product or service to be culturally relevant to new customer groups without offending sensitive groups.
Go beyond the typical one-size-fits-all approach to marketing and brand loyalty building with one of the nation’s leading experts in consumer trends. Diversity marketing is Kelly McDonald’s focus. This aspect of marketing pertains to tailoring your product, message, and marketing to reflect your customers’ unique needs and values instead of demographic profiles. Doing this without offending new segments or making costly mistakes can be a challenge. McDonald shares methods to help businesses identify the customer groups they aren’t reaching, research those groups, and adapt businesses to help reach these groups for maximum profit. Her client experience includes well-known brands such as Nike, Toyota, Harley-Davidson, and Miller-Coors.
As a master of multicultural marketing, McDonald emphasizes the benefits of segmentation as a path to establish stronger customer ties and promote long-term customer loyalty. McDonald is the founder of McDonald Marketing, twice named one of the top advertising agencies in the U.S. by Advertising Age magazine. McDonald’s bestselling books It's Time to Talk About Race at Work: Every Leader's Guide to Making Progress on Diversity, Equity and Inclusion, How to Work With & Lead People Not Like You, Crafting the Customer Experience for People Not Like You, and How to Market to People Not Like You draws from real-world case studies.
Her goal is to take you from tentative new business to trusted name among a diverse set of communities. Some of these challenging customer group segmentations include racial, ethnic, religious, generational, lifestyle, and geographical differences, but not all are based on demographics.
“Understanding your customers’ values is the key to truly reaching them on an emotional level, because who you are is not defined by your age, your country of origin, or the color of your skin—it’s about your values. Understand that, and you will reach new customers’ hearts, minds, and, ultimately, their wallets.”
– Kelly McDonald
To generate new revenue, you have to win over new customers. To do this, first you need to ask the right questions. Who are these customers, how are they different, and how do you connect with them? On stage, McDonald offers detailed strategies and applicable tactics that enable you to immediately start marketing while catering to customers' differences and reaching them on an emotional level.
Books & Movies
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Of all of the speakers I've ever booked, Kelly is the best...and I've been booking speakers since 1996. Kelly opened the audience's eyes to concepts that most people had never considered, and they were surprised but very pleased with her intimate knowledge of the subject matter. Kelly is a brilliant communicator, and I really enjoyed her animated style of delivery. Automotive Service Association
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