Joe Tripodi

Joe Tripodi is a business rarity: a sought-after six-time CMO, most recently as Global CMO of Subway, the world’s largest restaurant chain. He is the visionary mastermind behind iconic-brand turnarounds like Coca-Cola, MasterCard, and Allstate and is the man many of today’s marketing icons point to as their inspiration.

Assuming the helm of Subway when the privately held company was struggling with growth and the mindset limitations of a family-run restaurant, Joe understood his challenge would require more than a few well-constructed ad campaigns. His Total Touchpoint Transformation approach reimagined the business, the brand, and the culture. Joe Tripodi’s impact ranged from a simple restaurant refresh to a complete digital deep dive, developing mobile app and kiosk capabilities, along with a streamlined pathway for meaningful customer communication.  

On stage, Joe encourages boldness in marketing, as well as the need for organizations to proactively manage networks on a global stage. He discusses the transformation of customer engagement and the importance of reaching customer networks through digital platforms. Joe takes audiences inside his industry influencing initiatives like Mastercard’s “Priceless” campaign and the “Open Happiness” commercials of Coca-Cola. He offers clear steps organizations can take to develop global customer care, drive business growth, and strengthen brand loyalties. 

Drawing from perhaps the industry’s most impactful marketing career, Joe details the development of world-class teams that consistently outperform the market. Joe Tripodi’s message incorporates collaborative teamwork, organizational innovation at all levels, and an understanding that the best marketing is often done locally.